Bell Aliant FibreOP launched FibreOP 3.0
Allowing consumers to have:
• Internet that's 50% faster.
• New easy-to-use On Demand guide.
• More movies and shows on-demand.
• All with 100% fibre-optic network straight to the home.
The challenge was to highlight and feature those characteristics, following the set Bell Aliant brand guidelines, but also standing out from previous campaigns promoting Bell Aliant FibreOP.
Building on the launch creative for the FibreOP 3.0 platform, the campaign uses simple words and visuals to demonstrate how FibreOP can help make your life better through providing superior services.