branding for a boutique / café / bakery.
Kitsch is a boutique and café hosted in a
traditional Lebanese house, located in a
1920s Beirut neighborhood.
the challenge was to interpret the aesthetics
usually associated with the boutique's name,
by subverting found images into a mascot,
unique to the boutique and café.
the visual identity influenced the store planners
in their creation of the space in which the
customers encounter the brand.
. mascot / collage
. shopping bags
. invitation for the opening (package mold based
on a kitsch chewing-gum brand in Lebanon)
. under construction web page