'Salone Del Mobile' or 'Milan Furniture Fair' - the largest trade fair of its kind in the world. Showcasing the latest in furniture and design from all around the world.
Held every year in April and considered the leading venue for the display of the latest products by designers of furniture, lighting and other home furnishings.
In the year 2000, some companies, decided to break with tradition and rather than show in the fairground itself, created a new space in via Tortona, making it a must-visit destination during the 'Milan Furniture Fair'.
2009 marked the full rebranding and identity creation for ZonaTortona, improved marketing campaign, accessibility, with bicycles and shuttle services, the creation of 'DesignLounge', media suite and 'The Private Club', looking after journalists and visitors, a TV and radio studio from which Tortona broadcasted live to the world.
. logo revamp
. press kit
. promotional bags / press / public
. info-booth graphics
. street signage
. USB + content for press / notepad
. bicycle and car branding
. event passes
. event invitation card / VIP pass