Discovery Centre — Brain War

(2013)

Brain War is an event organized by the Discovery Centre, designed to engage the region in a battle of the best and brightest minds Halifax and surrounding areas have to offer.

The campaign is meant to encourage young professionals to want to truly consider who they need on their team to cover off the maths, science, engineering, technology, arts and music. They have to be honest with themselves about what their strengths and weaknesses are – and build the perfect team.

A set of characters, with small descriptions, a series of posters, online ads, along with other digital media components to support the event on social media were created.

Discovery Centre — Brain War

(2013)

Brain War is an event organized by the Discovery Centre, designed to engage the region in a battle of the best and brightest minds Halifax and surrounding areas have to offer.

A set of characters, with small descriptions, a series of posters, online ads, along with other digital media components to support the event on social media were created.