(​2005)

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branding for a boutique / café / bakery.​
​Kitsch is a boutique and café hosted in a
​traditional Lebanese house, located in a
​1920s Beirut neighborhood.
​the challenge was to interpret the aesthetics
​usually associated with the boutique's name,
​by subverting found images into a mascot,
​unique to the boutique and café.

the visual identity influenced the store planners
​in their creation of the space in which the
​customers encounter the brand.​

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. mascot / collage
​. stationary
​. shopping bags
​. invitation for the opening (package mold based
​on a kitsch chewing-gum brand in Lebanon)​
​. under construction web page

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