(2009)

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'Salone Del Mobile' or 'Milan Furniture Fair' - the largest trade fair of its kind in the world. Showcasing the latest in furniture and design from all around the world. 

Held every year in April and considered the leading venue for the display of the latest products by designers of furniture, lighting and other home furnishings.

In the year 2000, some companies, decided to break with tradition and rather than show in the fairground itself, created a new space in via Tortona, making it a must-visit destination during the 'Milan Furniture Fair'.

2009 marked the full rebranding and identity creation for ZonaTortona, improved marketing campaign, accessibility, with bicycles and shuttle services, the creation of 'DesignLounge', media suite and 'The Private Club', looking after journalists and visitors, a TV and radio studio from which Tortona broadcasted live to the world.

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. logo revamp
. map
. press kit
. promotional bags / press / public
. info-booth graphics
. street signage
. USB + content for press / notepad
. pins
. bicycle and car branding
. event passes
. event invitation card / VIP pass
. catalog

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(2009)

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Branding for design event in Milan, Italy.
Invitation to explore the best of product and furniture designs through showroom circuits and cultural events.

A 4 day event in October, 6 months after the main design events of 'Salone Del Mobile' and 'ZonaTortona'.
An opportunity to view and purchase the latest collections that were showcased in April.

The branding is inspired by the mapping of the circuits of the showrooms.
'infobox' and 'media room' were also set up specifically for this occasion.

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. logo
. mapping system / design / layout
. signage system
. notebook / USB pen
. pins
. info-booth (tiles layout inspired by circuit map)
. webpage design
. advertising pages / newspaper / billboard

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(2018)

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30th anniversary annual report

​(2010)

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fashion brand for men's accessories
​based in London, UK.​​

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​. invitation card for launching event
​. catalog for fall 2010 collection

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(2012)

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Revamping the branding of a renowned Lebanese restaurant in Beirut, Lebanon.
The old branding was a dark green logo placed on a plain beige background.
The logo was kept as is (except for its colour) and a series of bright, colourful patterns, were created to be used interchangeably on various applications, in order to create a more youthful image.

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. business cards
. stickers
. packaging
. matches
. take-away bags

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(2013)

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Brain War is an event organized by the Discovery Centre, designed to engage the region in a battle of the best and brightest minds Halifax and surrounding areas have to offer.

The campaign is meant to encourage young professionals to want to truly consider who they need on their team to cover off the maths, science, engineering, technology, arts and music. They have to be honest with themselves about what their strengths and weaknesses are – and build the perfect team.

A set of characters, with small descriptions, a series of posters, online ads, along with other digital media components to support the event on social media were created.

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(2017—2018)

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3 editions of the biannual magazine: Indiescreen for the Canadian Media Producers Association [CMPA]

​(2006)

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fashion brand.

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. logo
​. business card
​. stationary
​. bag

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​(2006)

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​creation of characters and identity for a fashion brand.​

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logo and sample applications.

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(2016)

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Purolator is a  brand that values connections, ingenuity and accomplishments.

We were tasked to create a toolbox to enable the creation of communications that deliver a single, strong and instantly recognizable brand.

(2014)

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Captain Morgan White Rum is different in the Canadian Maritimes — it has a unique green tinge to it, and has been part of the Maritime heritage for over 50 years. 

For many, it was their first drink. It was what their father drank. 

Recently, the interest in White Rum has been diminishing.
Our challenge was to raise awareness about the uniqueness of the product and give Maritimers a sense of ownership to a drink that's exclusively theirs.

The first step was a full campaign including print, OOH and TV.
The second, renaming the product and redesigning the label to give the Maritimers their exclusive 'Captain Morgan East Coast White Rum'.

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(2010)

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Branding for a burger restaurant located in downtown Beirut.
The ask was to create an identity that conveys a warm and cozy atmosphere without placing too much emphasis on 'Mrs.Robinson' as a character.

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Full branding:
. logo
. business cards
. coasters
. flyer
. placemats
. comment card
. food menu
. dessert menu
. bill folder
. full packaging / delivery box . bags . cutlery kit . paper napkin . wet napkin . sandwich paper /
. wallpaper and framed art

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(2014)

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Alpine Lager T-shirts for New Brunswick.

'What's your spirit animal?'
A series of Tshirts to promote Alpine Lager in NB.
 

THE WOLF
You’re the leader of your own pack. People often want to follow, but you’ll do as you please anyways. Others constantly seek your approval, but you don’t give out praise easily. You show up to parties late, and leave without saying goodbye. And everyone notices.

THE OWL
You don’t speak often, but when you do people listen. Your sought after counsel holds great weight. With an innate curiosity, expansive interests, and a competitive streak, your natural habitat is a pub trivia night.

THE BEAR
It’s not really a party until you show up. You have a big personality and everyone considers you a friend. You’re completely fearless and as a result, you have a never-ending roster of legendary stories. If things go down, everyone wants you on their side.

THE OCTOPUS
If there’s a party tonight, there’s a good chance you’re hosting it. You’re the centre of the action and busy at all times. You organize nights out, captain the softball team, help your friends move. Eight arms are enough, but just barely. Honestly, your friends don’t know what they’d do without you.

(​2012)

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80-page guidebook: 
​'Creating Facebook Pages with Impact',
​concept, design and layout.
​​color coded according to chapters.

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(​2005)

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branding for a boutique / café / bakery.​
​Kitsch is a boutique and café hosted in a
​traditional Lebanese house, located in a
​1920s Beirut neighborhood.
​the challenge was to interpret the aesthetics
​usually associated with the boutique's name,
​by subverting found images into a mascot,
​unique to the boutique and café.

the visual identity influenced the store planners
​in their creation of the space in which the
​customers encounter the brand.​

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. mascot / collage
​. stationary
​. shopping bags
​. invitation for the opening (package mold based
​on a kitsch chewing-gum brand in Lebanon)​
​. under construction web page

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(2005)​

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corporate website for shipping company

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(2017)

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Branding for The Pamela Jeffery Group.

(2004)

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University thesis project, turned into self-published book.

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abeyance . meaning temporary stillness or inactivity.
A limited edition book.
Handmade.

a book on the art of slowing down.
a fusion of design, poetry and statements.
an invitation to notice the details. 
indulgence of simple pleasures. 
thought provoking. 
a meditation.

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‘’abeyance’ is most interesting for its impressive use of design elements to evoke philosophical content. [...] One does not read ’abeyance’ so much as feel the texture of its paper, see the pattern in its designs and hear the sound of its pages turning."
- The Daily Star -

"A meditative approach to an almost folkloric, basic element. [...] ’abeyance’ is a project full of wit, maturity and a pertinent reflection on life."
- ArabAd magazine -

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Mankind is highly affected by time and speed, and it tends to get lost in the process - a step towards new technologies, a step closer to the future, sounds better than the present and our world becomes a more hectic environment. We forget that whether we’re going fast or slow, eventually we’re all reaching the same result - our inevitable death. So why not enjoy that moment you’re living in? Because it’s only when you go slow that you really enjoy and remember the pleasure. So sip your coffee, feel the hug and notice the smile.

This is a book on the art of slowing down. a fusion of design, poetry and statements. An invitation to notice the details. Indulgence of simple pleasures. Thought provoking. A meditation.

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(2012)

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Invitation design for a wedding.
Location - the gardens of an old castle in the mountains

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. custom designed and made envelope - printed on linen
. wedding card with pop-up birdcage
. location map

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(​2011)

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CD packaging.

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(2012) 

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web page proposals.
for a jewelry designer / manufacturer.
two variations.

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(​2011 . 2012)

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annual reports.
​concept, design and layout ​of several reports.

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(2012)

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branding for real estate and development company

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. logo
. business card
. letterhead / envelope

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(2014)

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Bikram Yoga is known to provide an intensive, medically-derived hot yoga program, which might scare some beginners who might be interested in the program. 

The ask was to raise awareness of Bikram Yoga among people working in downtown Halifax, to show their friendly and welcoming side, and tell people that no matter what they need from a Yoga program — build strength, burn calories, or revitalize; and no matter what their fitness level is, Bikram Yoga has a suitable program for them, and it’s designed for people of all ages, sizes, and shapes.

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